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Mezzmer Eyewear: Products & Services is an online company selling fashion eyeglasses with a smart, original sales platform. Mezzmer customers choose five styles, and the five pairs of frames are shipped free to the customer’s home to try on. Five days later, the customer is asked to send the five sets of frames back and order the selected pair online. With a clean, clear site and a clever name that reminds the user of the word “mesmerize”, the company is poised to win new customers from the outset.

Mezzmer Eyewear: Company Background

Mezzmer was founded in March of 2011 by two thirty-something brothers, Michael and Roger Lee; Roger is active on Wall Street and oversees the financial plan, while Michael focuses on advertising strategies. The family business attempts to simply make it easier for people who wear glasses to find the quality and style they seek.

Mezzmer Eyewear: Customer Feedback & Reviews

Customer response to Mezzmer’s products and service has been quite positive. At Coupon Cabin, Mezzmer has earned 4.3 stars out of 5 (based on just three reviews); customer comments are uniformly positive, but not outstanding: “pretty cool” and “glasses were great.” While further customer reviews are few and far between, several blog write-ups also indicate positive responses among the public.

Mezzmer Eyewear: Business Credibility & Trustworthiness

Credibility among customers is always increased with the regular use of an on-site blog, which (though it’s not particularly up-to-date) Mezzmer provides. A recent write-up in the New York Times is a coup for any business, and though Mezzmer is not listed with the Better Business Bureau, a positive spin from the New York Times likely makes up for it. Audrey Magazine also published a positive entry on the young company.

Mezzmer Eyewear: Website Popularity & Google Ranking

Mezzmer’s Google PageRank score is 2 of 10. Alexa ranks Mezzmer at #67,206 in the United States, with a worldwide Alexa ranking of 153,703. With 13,063 visitors per day according to Alexa, Mezzmer is obviously doing its job where page ranking and statistical analysis are concerned. gives Mezzmer just 3,168 unique visitors per month, showing a huge spike in popularity in February, 2012 – just after the New York Times article was published.

Mezzmer Eyewear: Social Media Presence

Social media sites show that advertising specialist Michael Lee is succeeding in his attempts to popularize his company. Facebook likes are at 1,209, and the active Mezzmer Eyewear Twitter page boasts 697 following and 328 tweets. The company’s (rather unimpressive) Google+ page links to a recent entry from its attractive blog.

Mezzmer Eyewear: Website Security & Safety

The safety of browsing and the protection of shopper information at Mezzmer may or may not be problematic. A Google safe browsing check revealed nothing to worry about, but Mezzmer’s security certificate expired three days before this writing; for this reason, the present writer did not continue to checkout as planned, and further exploration of Mezzmer’s data protection services was therefore impossible.

Mezzmer Eyewear: Pricing & Packages

Reasonable pricing is a key feature of Mezzmer’s sales pitch. Offering glasses at $99, Mezzmer is in line with competitors Eyefly and Warby Parker. While less expensive options are not hard to find, it is difficult to compare the quality of the items in question without handling them. The free two-way shipping trial, as well as the generous donations to charity that the company makes with each purchase, are two features that help Mezzmer to stand out from the competition.

Mezzmer Eyewear: Shipping Rates & Policies

Shipping procedures at Mezzmer are reasonable: shipments will be delivered by either UPS or Fedex, and shipping will always be free to any of the 48 contiguous states. Shipping to Alaska and Hawaii will incur a $15 additional charge. The company estimates that it will take 10 business days for customers to receive their glasses; no provisions for overnight or international shipping appear to be made. The latter is unsurprising, given that glasses prescriptions from overseas physicians are often unverifiable.

Mezzmer Eyewear: Payment Methods Accepted

Payment methods offered by Mezzmer are as follows: all major credit cards and debit cards are accepted. Specifics were not be verified due the site’s expired security certificate, but it is likely that alternative methods of payment not listed in the FAQ section of the page, such as PayPal, EbillMe, BillMeLater, E-Check, EFT, QPass, etc. are not accepted at this time.

Mezzmer Eyewear: Returns, Refunds & Exchange Policy

Mezzmer’s return policy is unusually generous, especially given that customers try five sets of frames free before making a choice. Mezzmer offers a 30 day satisfaction guarantee, with free shipping both ways, regardless of the customer’s reason for dissatisfaction. There is no indication that Mezzmer has failed to honor this commitment.

Mezzmer Eyewear: Product images & screenshots
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